Client Brief / Requirement

Pickbox.tv is a popular subscription-based Video-on-Demand (VOD) streaming platform, delivering movies, TV shows, and premium regional content to thousands of viewers across different devices. The platform is powered by MUVI, a leading VOD/OTT SaaS framework that allows rapid deployment of streaming apps and websites.

As Pickbox.tv grew, they needed a technology partner to:

• Customize and enhance their MUVI-based VOD experience
  
  

• Improve UI/UX across web & mobile platforms
  
  

• Integrate additional modules, content categories, and custom functionalities
  
  

• Resolve performance issues and playback inconsistencies
  
  

• Implement multi-language & regional customization
  
  

• Improve user engagement flows (watchlists, recommendations, user onboarding)
  
  

• Ensure smooth streaming performance across devices and browsers
  
  

• Extend capabilities beyond the default MUVI setup using custom code and APIs
  
  

Pickbox.tv approached Mitiz Technologies to optimize, enhance, and scale their MUVI-powered VOD ecosystem.

? Our Approach / Solution

Mitiz Technologies leveraged deep experience with MUVI’s architecture and tools to deliver a more stable, flexible, and content-rich VOD experience.

1. MUVI Platform Customization

We customized the default MUVI theme and components to match Pickbox.tv’s brand and content strategy:

• Revamped layout for movie & series listings
  
  

• Enhanced category pages for improved discovery
  
  

• Custom-built content blocks for promotions and new releases
  
  

• Improved banner sliders and thumbnails for better click-through
  
  

• Refined UI/UX across desktop, mobile, and smart TV apps
  
  

This resulted in a smoother and more premium streaming interface.

2. Enhanced Content Management & Metadata Optimization

To improve searchability and content engagement, we:

• Organized content into structured genres, categories, and collections
  
  

• Added richer metadata including cast, crew, subtitles, and language tags
  
  

• Configured dynamic playlists and curated collections
  
  

• Improved SEO for web-based content discovery
  
  

This helped increase user session duration and content visibility.

3. Performance Improvements & Streaming Stability

We optimized streaming performance by:

• Improving CDN configuration
  
  

• Ensuring smooth adaptive bitrate streaming (ABR)
  
  

• Refining video encoding & transcoding workflows
  
  

• Reducing player load time
  
  

• Fixing buffering and playback lags across devices
  
  

These improvements dramatically enhanced the overall streaming quality.

4. Custom Features Using MUVI Extensions & APIs

MUVI provides a strong backend, but Pickbox.tv needed extra features not available out of the box.
We implemented:

• Watchlist enhancements
  
  

• Content recommendation logic (manual + smart)
  
  

• Recently watched module
  
  

• Age rating and parental control features
  
  

• Multi-language UI support
  
  

• Custom subscription workflows
  
  

• Integration with external analytics tools
  
  

All custom features were built safely without disturbing the MUVI core.

5. User Experience & Engagement Improvements

To improve user retention, we enhanced:

• User onboarding flow
  
  

• Subscription & payment experience
  
  

• Email/SMS notification flows
  
  

• Playback resume functionality
  
  

• Login & user profile management
  
  

• Search experience with improved filters & keywords
  
  

This helped increase engagement and reduce drop-offs.

6. Multi-Device Optimization

Pickbox.tv supports Web, Mobile, Smart TV apps. We ensured:

• Consistent UI across devices
  
  

• Error-free video playback
  
  

• Responsive layout
  
  

• Device-based performance tuning
  
  

This improved accessibility and helped the platform expand across user demographics.